DIGITAL MARKETING PROFESSIONAL

Hi, I'm Deep Shikha.

Helping Brands Build a Stronger Digital Presence

I am a Digital Marketing fresher trained at Digi Coders, Lucknow, with a strong foundation in Search Engine Optimization, Keyword Research, Social Media Marketing, and Content Marketing. Eager to create organic visibility, craft engaging content, and drive measurable digital growth.

Farrukhabad, Uttar Pradesh, India
Portrait of Deep Shikha - Digital Marketing Professional
SEO
Content Marketing
Social Media
Background & Objective

About Me

Dedicated digital marketing learner combining structured analytical thinking with creative strategy.

"I am a BSc graduate and Digital Marketing learner trained at Digi Coders, Lucknow. I have developed foundational knowledge of SEO, keyword research, social media marketing and content marketing. I am eager to apply my skills, learn through practical projects and contribute to business growth through effective digital marketing strategies."

Education
BSc Graduate
Training
Digital Marketing — Digi Coders, Lucknow
Career Stage
Digital Marketing Fresher
Location
Farrukhabad, Uttar Pradesh
Career Objective

To begin my career in digital marketing, apply my knowledge of SEO, keyword research, social media marketing and content marketing, gain practical experience, and help businesses improve their online visibility and growth.

Personal Interests:
Dancing
Listening to music
Core Competencies & Tools

My Skills & Expertise

A strategic blend of organic search optimization, creative content design, social media marketing, and data-driven performance analytics.

SEO Strategy Core Competency

Search Engine Optimization (SEO)

Understanding technical and on-page factors that help web pages rank higher on search engines, including meta tags, header hierarchy (H1–H3), URL structures, image alt attributes, and indexation checks.

On-Page SEO Technical SEO Google Search Console
Practical Application
Auditing website structure, optimizing titles and meta descriptions, and improving organic discoverability.
Search Intent Core Competency

Keyword Research

Identifying high-relevance search queries, analyzing search volume vs. competition, understanding user search intent (informational, commercial, transactional), and categorizing keywords into topic clusters.

Search Intent Keyword Clustering Long-Tail Queries
Practical Application
Mapping search queries to dedicated landing pages and blog topics to attract qualified organic search visitors.
Social Media Core Competency

Social Media Marketing

Planning organic content calendars, crafting engaging posts, selecting relevant hashtags, and managing audience interactions across platforms to build brand recognition and community connection.

Content Calendars Community Engagement Instagram & LinkedIn
Practical Application
Developing monthly publishing schedules, hook ideas, and engaging multi-format social media campaigns.
Creative Design Proficient

Canva Designing & Creative Content

Designing high-engagement social media graphics, educational carousel infographics, promotional banners, and visual layouts adhering to color contrast, typography, and visual brand identity.

Canva Pro Carousel Slides Visual Identity Brand Creatives
Practical Application
Crafting aesthetic visual assets, promotional banners, and informational carousel slides for organic social reach.
Copywriting Intermediate

Content Writing & Copywriting

Drafting audience-focused marketing copy, compelling headlines, structured blog outlines, persuasive calls-to-action (CTAs), and clear educational write-ups that resonate with target readers.

Headline Copy Audience Hooks Value Propositions CTAs
Practical Application
Writing audience-first articles, persuasive captions, and conversion-focused web copy.
Paid Social Foundational

Meta Ads & Campaign Planning

Understanding campaign architecture (Campaign > Ad Set > Ad), audience targeting parameters, creative format selection, and budget optimization concepts across Meta advertising platforms.

Campaign Hierarchy Audience Targeting Ad Creatives
Practical Application
Planning structured campaign funnels and conceptualizing targeted ad creatives for awareness and lead generation.
Analytics Foundational

Google Analytics & Performance Tracking

Understanding essential web traffic metrics: sessions, user behavior, page views, engagement rates, traffic acquisition channels, and bounce indicators to assess digital performance.

Traffic Metrics User Behavior Acquisition Channels
Practical Application
Analyzing organic vs. direct visitor flows and identifying top-performing pages to guide marketing strategies.
SEO & Analytics Intermediate

Google Search Console

Monitoring website indexing status, resolving crawl errors, submitting XML sitemaps, and analyzing search performance metrics (clicks, impressions, CTR, and average position).

Clicks & Impressions Index Coverage Sitemap Health CTR Optimization
Practical Application
Tracking search visibility queries, identifying high-impression low-CTR opportunities, and monitoring organic search health.
Content Strategy Core Competency

Content Marketing

Creating audience-oriented educational content, structuring articles with readable formatting, creating clear calls-to-action (CTAs), and aligning promotional themes with business goals.

Topic Authority Content Repurposing Audience Retention
Practical Application
Drafting informative outlines, copywriting for web pages, and repurposing core themes across digital channels.
Email Strategy Foundational

Email Marketing

Understanding subscriber segmentation, crafting engaging subject lines, designing responsive email newsletter layouts, and writing clear call-to-actions that nurture subscriber relationships.

Newsletter Design Subject Lines Audience Nurturing
Practical Application
Conceptualizing automated nurture sequences and regular value-driven newsletters to maintain audience retention.
Practical Demonstration

Projects & Practical Concepts

Real-world practice projects and concept demonstrations developed during digital marketing training.

SEO Concept Digital marketing professional conducting an SEO website audit on a laptop with technical performance data
SEO Website Audit
Search Engine Optimization

SEO Website Audit

A structured practice project analyzing technical on-page health: evaluating title tags, meta descriptions, heading structure (H1-H3), keyword placement, image alt attributes, and mobile responsiveness.

Social Media Concept Social media marketer planning monthly content calendar, campaign themes, and scheduled posts at a desk
Social Media Content Plan
Social Media Marketing

Social Media Content Plan

A comprehensive monthly content calendar designed for a hypothetical local brand, featuring educational carousels, engagement polls, product spotlights, compelling hooks, and hashtag frameworks.

Research Concept Specialist analyzing search queries, keyword research spreadsheets, and organic intent data on a computer
Keyword Research Case Study
Search Intent Strategy

Keyword Research Case Study

A research exercise demonstrating how to analyze search intent, cluster primary and secondary keywords, uncover content gaps, and build structured topic pillars to support long-term organic growth.

Practical Knowledge & Insights

Digital Marketing Insights

Practical tips, strategies and insights to help brands grow online.

Marketer reviewing search visibility metrics and organic rank data on a computer
SEO Basics

SEO Basics: A Beginner's Guide to Better Search Visibility

Understand how search engines discover, index and rank website pages, and learn practical SEO fundamentals.

Spreadsheet analysis and search volume data research displayed on a laptop
Keyword Research

Keyword Research: Finding the Right Search Terms

Learn search intent, keyword relevance and how to organise keywords for useful website content.

Content creator editing on-page elements and article structure on a computer
On-Page SEO

On-Page SEO: Improve Your Website Content

Explore title tags, meta descriptions, headings, internal links and content structure.

Digital marketer planning social media calendar and content themes at a workstation
Social Media

Social Media Marketing: Building a Content Plan

Discover how to organise content ideas, create a consistent posting schedule and plan useful posts.

Writer crafting educational marketing articles and guides on a laptop with notebook nearby
Content Marketing

Content Marketing: Create Useful Content

Learn how helpful articles, guides and educational content can support audience engagement and brand awareness.

Computer monitor displaying Google Search Console clicks, impressions, and performance graphs
Analytics

Google Search Console: Understanding Website Performance

Learn about clicks, impressions, average position, indexing reports and how to identify opportunities for improvement.

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Practical Learning Path

Apprenticeship & Training

Structured training and practical skill building focused on modern digital marketing methodologies.

Practical Learning Practical Skill Development

Digital Marketing Apprenticeship

Engaged in dedicated practical learning and hands-on skill development across search optimization, keyword grouping, social media content strategies, and promotional campaign planning. Focused on applying theoretical marketing concepts to realistic business scenarios.

Formal Training Digi Coders, Lucknow

Digital Marketing Training

Completed structured professional training at Digi Coders, Lucknow, covering Search Engine Optimization (SEO) fundamentals, keyword search intent, on-page optimization, content marketing architecture, and social media marketing strategy.

Academic & Professional Background

Education & Qualifications

Undergraduate academic credentials, schooling background, certified digital marketing training, and applied practical projects.

Higher Education Graduating Class of 2026

Bachelor of Science (BSc)

Krishna Devi Balika Degree College, Farrukhabad

2023 – 2026
Analytical & Quantitative Discipline

Undergraduate degree program building structured reasoning, quantitative problem-solving, and scientific inquiry—providing a rigorous analytical foundation for data-driven SEO and marketing insights.

Relevant Academic Coursework & Competencies:
Analytical Reasoning Data Interpretation Research Methodology Computer Fundamentals Quantitative Problem Solving
Senior Secondary (Class XII) Editable School Details

Intermediate / Class XII

[School / College Name, Farrukhabad]

[Passing Year]
Board: [UP Board / CBSE / State Board]
Percentage / Score: [Add %]

Higher secondary schooling providing foundational education in sciences and mathematics, fostering critical thinking, logical deduction, and structured project preparation.

Stream: [Science / Relevant Stream] Mathematics & Science Foundation Written & Verbal Communication
Secondary Education (Class X) Editable School Details

High School / Class X

[School Name, Farrukhabad]

[Passing Year]
Board: [UP Board / CBSE / State Board]
Percentage / Score: [Add %]

General secondary education covering core subjects including mathematics, science, social studies, and languages, establishing academic discipline and strong study habits.

Core Academic Curriculum Fundamental Sciences Language Proficiency
Professional Training & Courses

Certifications & Professional Learning

Verified practical training completed at Digi Coders, Lucknow, and core tool proficiencies in search marketing, social strategy, and visual branding.

Verified Training

Digital Marketing Practical Apprenticeship

Digi Coders, Lucknow

Comprehensive industry training covering fundamental digital marketing pillars: organic search discoverability, audience persona research, social media channel management, and structured campaign workflows.

Digital Marketing Campaign Workflow Brand Visibility Practical Training
Core Specialization

Search Engine Optimization (SEO) & Keyword Research

Digi Coders, Lucknow

In-depth coursework on how search engines crawl and index pages, title tag and meta description writing, heading hierarchy (H1–H3), search intent classification, and Google Search Console performance tracking.

On-Page SEO Keyword Research Search Intent Google Search Console
Practical Coursework

Social Media Marketing & Meta Ads Fundamentals

Digi Coders, Lucknow

Hands-on study of monthly content calendar creation, organic community engagement, persuasive caption writing, hashtag strategies, and fundamental concepts of Meta Ads campaign structure.

Content Calendars Meta Ads Concepts Audience Engagement Copywriting
Tool Proficiency

Visual Content Creation & Canva Designing

Practical Creative Tool Proficiency

Practical design proficiency in building eye-catching social media posts, carousel slides, marketing banners, and promotional graphics with balanced typography, color harmony, and visual hierarchy.

Canva Designing Social Media Creatives Carousel Graphics Visual Layout
Applied Coursework

Relevant Practical Projects

Hands-on demonstration projects applying digital marketing training and scientific methodology to real-world search and social media scenarios.

Search Engine Optimization

SEO Website Audit Demonstration

Comprehensive practice audit evaluating on-page health, meta tags, heading architecture, keyword placement, and image accessibility.

Social Media Marketing

30-Day Social Media Content Plan

Strategic monthly content roadmap featuring educational carousel concepts, interactive engagement prompts, and brand voice frameworks.

Keyword Research

Keyword Intent & Clustering Study

Systematic keyword analysis segregating search intent, clustering primary and secondary keywords, and structuring topic pillars.

Curriculum Vitae

Resume

Review my profile summary, core competencies, academic credentials, and training details.

Deep Shikha's Resume Document Preview

Deep Shikha

Digital Marketing fresher with training in SEO, keyword research, content marketing, and social media campaigns. Ready to contribute with enthusiasm and commitment to organic brand growth.

  • Bachelor of Science (BSc) Graduate
  • Digital Marketing Training — Digi Coders Lucknow
  • Hands-on Practical Apprenticeship Experience
  • Clean, Verified Professional Information
Download Resume
Let's Connect

Get in Touch

Interested in discussing digital marketing opportunities or collaborative practice projects? Reach out directly.

Contact Information

Feel free to contact me via email, phone, or WhatsApp. I am based in Farrukhabad, Uttar Pradesh, and actively open to digital marketing fresher roles and internships.

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